What is a conversational storefront?
A new sales format where the shop lives inside the conversation — not on a website, not in a link, not in a PDF.
The old way
A customer finds your Instagram. Sees something they like. DMs you.
You reply with a price. They ask for photos. You send photos. They ask if it's available. You check. They ask how to pay. You send a link. They leave to pay. Sometimes they come back. Often they don't.
Every step outside the conversation is a place where the sale dies.
The new format
A conversational storefront lives inside the DM itself.
When a customer messages the shop — they don't get "Hello, how can I help?" They immediately see the products: photos, prices, descriptions.
They scroll like a feed. Add to cart. Place an order. All right where their attention already is — inside Instagram.
No website. No checkout link. No redirects.
Why now
Instagram DMs are where buying decisions already happen for millions of small shops worldwide.
Customers in Brazil, Poland, the US, and across the Middle East already expect to complete a purchase inside the chat.
The storefront just needs to be there.
catAI is a conversational storefront
catAI is the first tool built specifically for this format. Not a chatbot. Not a flow builder. Not DM automation.
A shop in the chat. That's the category. That's what catAI does.