My name is Maryna Yavtushenko. I've been in marketing for over 10 years — running paid media, building campaigns, and at one point running my own media buying agency.
I also run an Instagram-first store with millions in turnover. So I know both sides: the ads that bring customers in, and the DM chaos that follows.
I've been selling through direct messages for 8 years. Long enough to know that DMs aren't a support channel — they're where the actual buying happens. Every serious Instagram seller figures this out eventually.
The problem is there was never a proper tool for it.
Every existing tool was built for something else — flows, broadcasts, customer support. Nobody built the storefront itself — the thing that shows products, takes orders, and closes the sale inside the conversation.
So I built it.
catAI is not automation. It's not a chatbot.
It's the shop that lives in the DM — catalog, cart, checkout, all inside Instagram.
Built by someone who has run the ads, managed the DMs, and scaled the orders.
Not a theory. A tool I needed myself.